Monday, February 7, 2011

Virgin Mobile Meets Lady Gaga

Power Brands using each other on Facebook to grow audience.  Virgin is hoping to capture some of Lady Gaga’s 27.7 million facebook fans with a cool Facebook content.

At the moment, about 40,000 people “like” Virgin Mobile on Facebook, but the brand hopes to hit 1 million by the end of the year using a tie-in with Lady Gaga.
On Monday, Virgin Mobile is launching a contest to find 10 official bloggers for new dates in Lady Gaga’s “Monster Ball” tour. To enter, bloggers are encouraged to send a short video to Virgin Mobile Live’s Facebook page displaying their “best work.” Then the public votes via Facebook. Every submission will be housed on Facebook and will require a “like” to be submitted.
read full story, via Mashable by Todd Wasserman

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