Tuesday, January 25, 2011

Personal Branding Trend #7 - 3-D PB by William Arruda

As blended search becomes the norm and web researchers demand more multi-media content,having images, video and real-time content will become more and more important to those who are researching you. People who look you up on the web can get a true 3-D view of who you are and what you have to offer through the power of multi-media. That means Flickr, YouTube and Twitter will become even more important. And new tools that integrate all forms of media will become available.
Career-minded professionals will be more likely to take photos and shoot video at meetings, events and conferences. Documenting what you do and making it available on the web will become a part of your job.
For personal branding, multi-media is critical. It provides the opportunity to build emotional connections with people who are making decisions about you. A picture is worth a thousand words and video delivers a complete communication. Those who make the most of this will stand out from their peers.

This trend – 3-D PB. Text-only content on the web is no longer good enough. To build your personal brand on the web, you need to create a 3-D image of you – multi-media content – including images video and real-time content.
What have you done for your brand today? It is important to build your communications plan and an editorial schedule for delivering your messages.

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