Power Brands using each other on Facebook to grow audience. Virgin is hoping to capture some of Lady Gaga’s 27.7 million facebook fans with a cool Facebook content.
At the moment, about 40,000 people “like” Virgin Mobile on Facebook, but the brand hopes to hit 1 million by the end of the year using a tie-in with Lady Gaga.
On Monday, Virgin Mobile is launching a contest to find 10 official bloggers for new dates in Lady Gaga’s “Monster Ball” tour. To enter, bloggers are encouraged to send a short video to Virgin Mobile Live’s Facebook page displaying their “best work.” Then the public votes via Facebook. Every submission will be housed on Facebook and will require a “like” to be submitted.
read full story, via Mashable by Todd Wasserman
At the moment, about 40,000 people “like” Virgin Mobile on Facebook, but the brand hopes to hit 1 million by the end of the year using a tie-in with Lady Gaga.
On Monday, Virgin Mobile is launching a contest to find 10 official bloggers for new dates in Lady Gaga’s “Monster Ball” tour. To enter, bloggers are encouraged to send a short video to Virgin Mobile Live’s Facebook page displaying their “best work.” Then the public votes via Facebook. Every submission will be housed on Facebook and will require a “like” to be submitted.
read full story, via Mashable by Todd Wasserman
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